Income from parking enforcement at East Staffordshire Borough Council has once again gone down.

Lower income levels are a positive sign, suggesting that people are more aware of the risks of parking illegally. Other factors, such as the continuing economic downturn, may have also had an impact on the decisions of drivers.

Paul Costiff, Head of Built Environment, said: “This shows that our strategy of strong enforcement appears to be working as less motorists are now being fined.”

In quarter 2, 1887 parking fines were issued across the Borough generating an income of £66,689, £43,711 below expected income levels. However, rather than hit motorists harder, the Council have responded by reducing costs through employing sound and prudent financial management.